29 Apr
In News
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Mobile-Ad Network To Be Launched By Facebook

 
Social media giant Facebook is now planning to launch a mobile-ad network, as per news from sources close to this subject, which would permit the company to access its huge pool of information of users that would enable them to marketers to laser target the ads on various services. 
 
This network has been in the pipeline for many years and Facebook should announce it at their F8 conference that will take place at the end of April. The mobile-ad network will be released with a fixed number of ad partners initially and then will brand out to larger groups in the coming months.
 
Ad networks manage the engagement of ads on several mobile apps and websites. The social media company may turn out to be a dominant force in this area as they have a huge database of over a billion users already. The revenue from ads of Facebook has been growing exponentially but there is a small drop in the inventory of advertising due to there has been migration of a sizable customer based to mobile phones that are not very friendly with display adverting.
 
The social media company has been building the mobile-ad network in-house on its own instead of choosing to partner or acquire another network like Twitter that bought MoPub for mobile advertising.
 
 
Simona Bostan

Simona is coming from a financial background, finishing her BA in Banking and Finance. She started to get into the Igaming World as a Customer Care Agent with Unibet in 2007.

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