21 Jun
In Blog
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Path Implements “Unbundling” Trend, launches Path Talk App

Path, the photo-focused social networking app is now splitting in two services. The messaging part will be now turned into an app called Path Talk. The rest (sharing status updates, pictures, videos, locations, music and movies) will remain the same and be part of the Path app.

Path has made few changes to its interface and it also does not restrict the users to 150 friends. The company is pursing the trend of “unbundling”, in which the features of an app are divided into separate apps.

Path’s CEO, Dave Morin said:

“There was this global realization last year that breaking up the app into multiple apps is the way to go. Our realization was that Path was a pretty good Swiss Army knife. We never thought we’d be in the messaging business.”

In the Asian market, the messaging feature has been the biggest growth driver for the company. The app has more than 4miilion users on a daily basis. The new Path Talk, app was launched for iOs and Android last week. It provides similar features for messaging as the core app Path.

But within 24 hours, the messages inside Path Talk will vanish from the servers of Path. On allowing the desired permissions to the app, it can share data such as current location, transit status, songs paying on a users phone or even the status of battery.

The company was founded back in 2010. Venture-capital firms like First Round Capital, Index Ventures and Kleiner Perkins Caufield & Byers have jointly pumped in almost $77 million in funds to build the products for the company.

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