05 Sep
Written by 

Twitter and Facebook Expert, Remi Vladuceanu.

Remi is 31 years old and he lives in a little town called Saint George, in Romania. He is in love with the outdoor sports, such as mountain biking, climbing, and other dangerous sports. I say dangerous, because he just broke his ankle pursuing his most loved hobbies.

His passion is online marketing and social media. He is your guy when it comes to Twitter and Facebook.

Interview by Simona Bostan


Simona: Hi Remi, how is your leg today?

Remi: Hi, Simona! Wow! That’s quite an introduction! (laughs) Thank you! My leg is recuperating right now after having a cast on my leg for two months. I went with some friends on a cross-country ride with my bike when I fell and broke my ankle. But funny you mentioned that, because, you see, it’s a paradox that this unfortunate incident allowed me to focus on my other passions, which are online marketing and Social Media. So, you could say that, in the end, everything turned out for the best, just like in the movies (laughs).

 

Simona: You have been in the online marketing and social networking business for quite some time now. Could you please tell me why Twitter and Facebook became your favorite tools?

Remi: Well, I realized that I enjoy connecting with people, networking and sharing my experience on social platforms like Twitter and Facebook, and I’m fairly passionate about it, so it was kind of a no-brainer for me that I should pursue this and turn it into something valuable, something much bigger than me. And once you figure out that by reaching out to people and businesses through social networks and help them grow, you not only help them but you also help yourself.

Simona: What are your current projects?

Remi: I love bringing people together for a common purpose and motivate them to reach their goals. Seth Godin, one of my favorite authors, elegantly expressed this in his book “Tribes: We Need You to Lead Us”: “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”

Just like Seth, I consider myself a Tribe Builder, a Community Builder that puts his Tribe’s interests ahead of himself. Right now I manage several communities of like-minded people through Facebook fan pages. One of them is FiverrWall (https://www.facebook.com/FiverrWall), a community for the micro job website Fiverr.com. This is a project that helps product and service providers learn how to market their products and services on Fiverr, how to scale their businesses, how to use social media tools like Twitter and Facebook to engage with their target audiences.

One of the newest projects I’m working on is Easy Crowdfunding (https://www.facebook.com/EasyCrowdfunding), which is also a Facebook fan page I’m developing for the purpose of teaching others how to reach out and find the necessarily funds to launch their business ideas through crowdfunding and Social Media. This new source of funding small companies and startups has helped raise $1.5 billion dollars in 2011 alone and numbers are expected to double for 2012. In the spring of 2012 the U.S. Congress approved the much anticipated JOBS Act that will allow financing via crowdfunding as much as $1 million a year, without having to do a public offering. The idea behind crowdfunding is that this type of funding will open up more opportunities for capital to flow into existing businesses or startups. That, in turn, will help companies to grow and create new jobs.

Simona: Do you think content and posting frequency is important?

Remi: Gary Vaynerchuk, New York Times bestseller author of “Crush It!” once said: “I always say content is king, but marketing is the queen, and the queen runs the household.” To be able to provide valuable content is obviously a top priority. However, if you fail to connect with the end user, if you fail to gain their trust and fail to use a proper marketing strategy to make that sale, it’s all in vain.

I think content frequency is not important, but consistency is! When you decide to post one article on a blog, each and every day, people anticipate your content and they are looking forward to reading your posts every single day. But if you break that consistency, you break your connection with your readers. Paraphrasing Alec Baldwin in the famous 1992 movie “Glengarry Glen Ross”, I would say “ALWAYS BE CONSISTENT!”.

Simona: How much quality content should someone post rather than quick news sharing and promotional content?

Remi: I’ve been involved with Email Marketing for several years now and the general rule of thumb in Email Marketing is that you should send at least 6 quality emails, filled with valuable content that people can actually use, before you send out a promotional email. Now, every business is different and certain types of businesses go well with certain types of content. But whatever form or shape your content takes, whether it’s an article, an audio recording, a live webinar or a video, the idea is that you need to deliver value to your peers, fans, followers and potential customers. Once again, trust is what we’re after here. We want people to trust us. That’s why we need to provide quality content that solves problems or smaller issues so that people can relate to us and trust us. I don’t know if we can actually quantify the amount of quality content needed for a particular business to reach its goals but it’s certainly important to over deliver.

Simona: And now the question everyone is looking for. How do you increase the number of followers both on Twitter and Facebook?

Remi: (laughs) I bet they are… You know, they say Social Media is a human expression. I don’t believe we can connect with each other for a useful purpose by using bots, scripts and software that goes around on Twitter and Facebook all day and follows everybody. We need to be decent and legitimate. Over the years I’ve learned a lot about Social Media and one thing that I’ve noticed is whenever I connect with new people and we establish a sort of bond on a social level, the interaction becomes real. And when real people follow you, most of the times they help you out with shoutouts and mentions, sharing your content on Facebook and Twitter, even writing articles about you! And that actually help you reach a much larger audience that can bring you many benefits. One of those benefits is that you gain more followers and fans on both Twitter and Facebook.

Now, obviously Twitter and Facebook are two distinctive social platforms. I like Twitter because I can sum it up in three words: “Fast, Short, Fun”. It actually forces your brain to think in 140 characters (laughs). I like to use different hashtags so I can relate to different topics I’m tweeting about and most importantly, to be found in Twitter Search. I use a tool called http://www.hashtracking.com that allows anyone to see how influential one particular hashtag can be. Also, I use tools like http://twebevent.com/ to setup live Twitter chat events that always end up bringing me more followers. If you’re the host of the event it’s even better!

Facebook is different. You have your personal profile page and then you can have a fan page. I use my profile to share interesting content from around the world and from other friends that share cool content on Facebook. Generally speaking, I’ve noticed that sharing images and photos get a lot more attention than simple status updates. That’s why it’s great that you can share a photo and also add a description to it, including links. I use my fan page to connect with Social Media clients and potential customers. There are large businesses that operate only on Facebook fan pages, without having their own websites. It’s fascinating! The great thing about fan pages is that we can customize them with Tabs by adding third-party applications. There are tons of apps that you can chose from and add them to your fan page. One of my particular favorites is a contest app called Easypromos (http://www.facebook.com/easypromos). It allows you to run a contest on your fan page to get more fans and engage with existing fans. It’s free and I have it on my fan page and will soon launch my own contest: https://www.facebook.com/remivee/app_79458893817.

Simona: What do you need to do to keep your fans?

Remi: As I said before, and I can’t stress this enough, being real, being legitimate, being yourself, and being honest about things can get you a long way, even if they seem like simple concepts, they are overlooked, most of the times. People tend to overcomplicate things and they shouldn’t. Remember to keep things simple and straightforward and you’ll soon notice that people actually look up to you and respect you and those are the kind of people that will most likely end up being your fans and followers for life.

Another important aspect is targeting. If the number of your fans and followers is decreasing that means you’re not targeted enough. And that’s not that bad, really, because your ultimate goal is to connect and market to people who are truly interested in your business and what you have as an offer for them.

Also, remember what I said about consistency. Consistency goes well with engagement in social media. So, remember to engage with your fans and followers, ask questions, and motivate them to interact with you.

Simona: Are you happy with the current features of both Twitter and Facebook? Do you think they can be improved? If yes, how?

Remi: Twitter and Facebook went through a lot of changes since launching, and I love how passionate they are about the end users’ experience and how they strive to make that experience enjoyable. Twitter recently launched the Twitter Certified Products Program (http://blog.twitter.com/2012/08/twitter-certified-products-tools-for.html) which helps businesses find the right tools to engage with customers, understand what people are saying about them on Twitter, and learn more about their followers so they can share more valuable content.

Facebook also came out with a few interesting features lately, like the translation tool for comments, and the ability to edit comments. Also, emoticons were added to chat and a new Facebook Camera app was launched on iTunes. Another interesting feature that’s still in beta is the possibility to follow someone through a fan page app that’s being integrated with the Open Graph built-in follow action. This means that developers can now add “follow” buttons in apps and people who are followed get notified in the Notification channel and this will also be visible in the News Feed. Of course, you’ll still have full control of who sees what, through the Privacy Settings of the app that uses the new follow feature.

Simona: Which tool you find that it works better to attract customers? Twitter or Facebook? And why?

Remi: That’s an excellent question. There are many types of businesses that rely on Twitter or Facebook, or both, to connect with their clients. Obviously, some businesses work better with Twitter and other with Facebook, based on target audiences. Basically, Twitter and Facebook are two different environments. As a business, we need to make a deep analysis to determine where our target audience spends more time. Twitter is more like a news channel and you might share some of the news with your followers and talk about it with a few people. Twitter is much more dynamic and open. You don’t need to friend someone to follow his feed. As long as a profile is public, you can follow anyone’s tweets.

On the other hand, Facebook is much more complex and allows a more in-depth connection between people and businesses, allowing the personalization of information for each individual and a deeper engagement.

I think the best way to determine what platform works best for a particular business is to determine the expectation of the targeted audience.

In any case, businesses should have both platforms in their marketing strategies, so it’s a good idea to be present on both platforms, no matter what type of business we are talking about.

Simona: Do you have dinner plans tonight?

Remi: (laughs) I was meaning to ask you that! Should we go for Chinese? I know a great place…(laughs).

Kai

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