iGaming Consultancy Blog | Affiliate Marketing for iGaming
21 Sep
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New definition of ‘illegal sports betting’ could be huge blow to Malta’s iGaming community

In a significant new development, the Council of Europe in its Convention on the Manipulation of Sports Competitions has recommended a new definition for the term ‘illegal sports betting’, which has come as a huge warning for Malta’s iGaming community.

The new definition considers ‘illegal sports betting’ as “any sports betting activity whose type or operator is not allowed under the applicable law of the jurisdiction where the consumer is located.”

According to the Malta Gaming Authority Executive Chairman, Joe Cuschieri, the country’s remote gambling will be on the receiving end if the new proposal becomes a law.

At the moment, the iGaming industry contributes 11% to the domestic product. Moreover, 8000 people are employed in the online gambling sector in Malta.

“This definition will effectively render illegal all operators who offer their services via their Malta Gaming Authority license in other European states,” he said.

Dr Cuschieri further added that this new definition could not be accepted by Malta. He also informed that its recommendations were ignored on the negotiation table.

The Convention was prepared by the Council of Europe that is the favor of implementing it as a full block. This however would require every member state’s consent.

Interestingly, Malta is the only country to have objected to the ratification of the convention. For this view, most members of the European Parliament criticized the country.

19 Sep
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Bet365 becomes first operator go live with native Playtech app

In a important new development, bookmaker giant Bet365 became the first operator to go live with its brand new native mobile casino application from Playtech.

According to the latter, the loading time for the app is three times faster than its HTML5 equivalents. Users can access it on iOS and android devices.

Customers will now be able to play over 100 native games that include classics online casino games as well slots from Playtech.

Another fantastic feature that users will avail is the merging of their preferred online games in one location.

This new app is an upgrade over the company’s current mobile casino app.

Commenting on the development, Christian H. Bogstrand, chief executive of Bet365's Gibraltar subsidiary Hillside Limited, said:

“We have worked closely with Playtech on the development of the new Casino native app, ensuring we provide high quality content with a much faster and improved gaming experience.”

Shimon Akad, chief operating officer at Playtech, stated:

“Research, including a recent Nielsen report, suggests that 89% (vs. c.11% browser) of time on mobile is spent in-app, supporting the theory that native apps are what players want to use when gaming.

“Playtech has invested significantly in native technologies, backing up our strategy to provide the best solutions for our partners and their players.

“The instant and sticky native play functionality and new features will ensure our licensees can drive player values and make our new app the best on the market today.”

17 Sep
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Betsoft signs content agreement with Gamingtec

In a key development in the iGaming world, Betsoft Gaming signed a content agreement with Gamingtec, a B2B provider.

As per terms of the contract, Gamingtec will have access to Betsoft’s wide array of premium 3D iGaming entertainment.

 ‘Slots3’ collection of true 3D video slots and ‘ToGo’ mobile line of products too are part of this deal.

Commenting on this deal, Gamingtec chief executive Sapar Karyagdyyev said:

“We know from research that these games are popular with players,”

“We are sure that Betsoft games will provide us with a good competitive advantage and will allow us to attract even more players.”

 

Tom Nyborgof Betsoft stated:

“Gamingtec is a dedicated and comprehensive platform provider; their growth has been phenomenal, a great indicator of the success they will achieve in this industry.

“We are tremendously excited to be partnering with them at this time and are looking forward to what innovative solutions they will bring to the market as they continue to develop.”

17 Sep
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Betsson agrees deal to acquire Tonybet’s Lithuanian business

In a big move in the iGaming world, Betsson is set to acquire Lošimų Strateginė Grupė, the parent firm of TonyBet’s Lithuanian business.

 

According to media reports, a deal in the range of €4 million ($4.5 million) was agreed upon by the two parties.

Betsson confirmed the news and announced it had secured all TonyBet Lithuanian assets for 3.6 times the company’s revenues before interest and tax to-date for this financial year.

Another interesting feature that is part of this deal is the €2 million performance-based bonus that is linked to the assets milestones for 2017.

Commenting on this move, Betsson president and chief executive Ulrik Bengtsson said:

“We see strong synergies in this acquisition, through migration of the operator to Betsson’s technical platform, and development of the casino offering.

“This acquisition is a good strategic fit for Betsson Group as Betsson’s ambition is to increase revenue from locally regulated markets.

“We have now consolidated our presence in the Baltic region by ensuring local licenses in all three markets, and continue to pursue growth across Europe, organically and through acquisition.”

 

17 Sep
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Relax Gaming granted Romania license, NetEnt goes live

In a major development in the iGaming world, Relax Gaming secured a B2B supplier license Romanian's regulated market.

This will help Relax Gaming offer, via the Silver Bullet platform, its multiple casino games to operators.

Not just that, the company's partners will also have access to its bingo and poker games.

Commenting on this move, Patrik Österåker, chief executive of Relax, said: 

“Moving into new regulated markets is a natural step for Relax and part of our growth strategy.

“We are very pleased to have been granted a license in Romania, which is an attractive and growing market for us.

“The license allows Relax to support our valued partners as they retain and grow their presence in this important jurisdiction.”

In another significant development, Net Entertainment (NetEnt) launched its games in Romania after acquiring a license earlier in 2015.

Enrico Bradamante, chief of European market operations and managing director of NetEnt Malta, commented: 

“We keep delivering on our global growth strategy by strengthening our position on regulated markets and we are very pleased that our popular games are now also available in Romania.” 

 

09 Aug
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In blow to iGaming industry, Israel to ban racing and gambling machines

In a significant new development, Israel is all set to ban gambling machines and horse racing betting in the country.

Finance Minister Moshe Kahlon and Justice Ministry Director General Emi Palmor announced this decision at a joint press conference.

This action of the government comes on the back of a report by the Commission on Gambling Regulations.

The two ministers revealed that their ministries would bring into effect all the recommendations made by the commission.

Some of them involve a cap on the size of the regulated iGaming market, ban on games with an addictive nature, increase in tax on the revenues from iGaming among others.

Currently, the only two companies that are operating with the government’s consent are Mifal HaPayis and Sports Betting Council.

Earlier in the year, the government published a report that argued for the benefits of gambling revenues to the economy. With the latest decision however, all hopes of Israel allowing casinos are certainly dashed.

Commenting on the decision of the two ministries, Kahlon said:

“Israel’s weakest and poorest are being sold illusions and false hopes every day. As of next year, there will not be a single gambling machine or any horse racing in Israel.

“It is no coincidence that these gambling machines are found mostly in poor neighborhoods. It is also not a coincidence that we see a sharp rise in lottery revenue the day after welfare checks are sent out every month.

“Unregulated gambling exclusively and deliberately targets and hurts the country’s weakest communities so as long as I am finance minister, there will be no casinos in Israel."

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