iGaming Consultancy Blog | Affiliate Marketing for iGaming
03 Mar
In News ,
Written by

Playtech games live in regulated Czech Republic online market

Playtech casino games can now be accessed in the Czech Republic after content and software supplier’s deal with Fortuna, the country’s first licensed online gambling operator.

Last week, Fortuna secured the first-ever licence to operate online technical games from the Czech Ministry of Finance. Fortuna is now up and running with a bunch of Playtech’s online and mobile slot and table game content.

After joining forces in August 2016, the two firms have launched products in Romania and intend to expand their reach to countries like Poland and Slovakia in the future.

“We are delighted to be the first supplier to go live in the Czech Republic with our pioneering omni-channel platform technology and best-performing casino content and to further expand Fortuna’s offering in this newly regulated market,”said Shimon Akad, Playtech’s chief operating officer.

“We pride ourselves on being leaders in regulated markets and today’s announcement highlights just how we always aim to lead the way.”

At the moment, brands wanting to enter the online gambling market of Czech Republic need to secure a licence or face prosecution from the national regulator and police.

Companies will also have to adhere to rigid licensing processes, which includes a new tax rate of 23% on gross gaming revenue for sports betting and lotteries, and 35% for RNG casino games, on top of a standard 19% corporate tax rate.

David Vanek, general manager, Fortuna CZ, added: “We are proud to be the first company in the Czech Republic to have met the demanding conditions defined by the new legislation and to be granted a licence as a result.

"Broadening our product range to complement our sports betting offering is a major priority. We are therefore very pleased that our customers will be the first to play online roulette and casino games in full compliance with Czech legislation.

“Granting this licence means that Fortuna has become the first multi-product (sports and games) gaming company in the Czech market. Our new online casino and aggressive games expansion is crucial to growing the business and means the Fortuna product offering will be comparable to some of Europe’s largest operators.

"Thanks to our close co-operation with Playtech, the industry’s leading online gaming technology company, we have a comprehensive range of best-performing products and the best gaming experience to offer our players.”

01 Mar
In News ,
Written by

Ladbrokes loses HMRC appeal, asked to pay £71m tax charge

Ladbrokes has lost an appeal to HM Revenue & Customs (HMRC) in the UK to reverse a ruling over a bogus tax avoidance scheme and has ordered to pay £71 million (€83.7 million/$88.4 million).

Last year, HMRC won a judgment against Ladbrokes worth £54 million after the company admitted to arranging a deal between two of its divisions, resulting in a share price drop in one of the operations. This allowed the other division to claim a tax loss.

The deal, supervised by Deloitte, exploited a 2008 tax loophole that related to loans between companies and third parties.

HMRC initiated legal action against the 100 firms that gained due to this loophole, including Ladbrokes, which appealed against the initial ruling and claimed no wrongdoing on its part.

However, the Upper Tribunal of the Tax and Chancery Chamber did not agree with the claim and dismissed each of Ladbrokes’ three arguments, directing the company to pay HMRC a total of £71 million.

HMRC compliance director Jennie Granger said:

“Ladbrokes would have been better off just paying the tax but instead they pursued this lengthy legal dispute with HMRC.

“Avoidance schemes like this just don’t work and HMRC will always take firm action against them.

“The bookie gambled and lost when the odds of success could not have been lower.”

05 Feb
In News ,
Written by

Playtech joins forces with OPAP, opens huge live casino studio

Online gaming giant Playtech has struck a deal with Greek betting and lottery operator OPAP to launch a state of the art live casino studio in Riga, Latvia.

Playtech and OPAP have inked a three-year deal, which covers supply of self-service betting terminals, relevant software and services, as well as the subsequent introduction of an over-the-counter sports-betting solution.

“There are multiple opportunities to further develop our relationship as OPAP looks to enhance its digital retail offering and we believe today's agreement marks the start of a long and successful relationship,”Playtech BGT Sports chief executive Armin Sageder said.

OPAP chief executive Damian Cope added:

“The introduction of SSBTs is aligned with our strategic priority to build a world-class portfolio of products and services for OPAP. Our cooperation with Playtech will contribute to the considerable improvement of our retail sports-betting offering and the enhancement of our customers' experience.”

Playtech has stated that Riga live casino studio has been created a huge surge in client demand.

Playtech chief executive Mor Weizer said: “This has been a huge undertaking but, more importantly, is a huge step forwards in live casino and one no other company except Playtech is capable of making.

“Our licensees’ offerings have firmly been futureproofed with the completion of our new studio, leading-edge software and hardware and state-of-the art control centre. And crucially, it is their players who will benefit the most from the best live casino offering on the market.

“This now gives us the platform to deliver the next generation of live casino to our customers, and will also give us the flexibility and ability to deliver many new and innovative products.”

Playtech at the moment is moving form strength to strength and this deal will certainly add to its already increasing footprint.

02 Feb
In News ,
Written by

New Jersey inches closer to daily fantasy sports regulation

In a significant new development in the world of gaming, US state of New Jersey has moved a step close to regulating its daily fantasy sports (DFS) business after state Assembly committee cleared a bill to this effect.

The new piece of legislation aims to charge DFS companies a fee of 10.5% on gross revenue in order for them to operate in the US.

At this moment, though, it is unclear as to how much the state would collect from operators under this structure. However, Chris Grimm, a consultant for DFS firms DraftKings and FanDuel, stated that the figure could be in the range of $1 million (€933,532) each year.

New Jersey Assemblyman Ralph Caputo, a co-sponsor of the bill, felt that the potential revenue would be much higher and in the range of $5.8 million a year.

Caputo believes the bill will help increase consumer protection, as regulators in the state will ensure that all DFS contests are run properly and in a free and fair manner.

26 Jan
In News ,
Written by

Google banned 17m gambling ‘bad ads’ in 2016

Tech giant Google has revealed that it banned over 17 million gambling-related ads in the last year. The company termed such ads as ‘bad ads’.

Interestingly, gambling comprised only 1% of all bad ads last year. This was revealed by the search giant in its ‘Bad Ads Report’. A total of 1.7 billion ads that breached Google’s advertising policies.

Scott Spencer, director of product management, sustainable ads, at Google, stated that gambling-related ads were taken down as they lacked “proper authorization from regulators in the countries they operate”.

However, the gambling industry fared a lot better with close to 68 million adverts for unapproved pharmaceuticals in 2016.

Google also banned a total of 80 million adverts for misleading and appalling users, as well as 112 million trick-to-click ads comprising malware.

17 Jan
In Blog ,
Written by

Understanding the playing styles of online poker players

Constantly monitoring the moves of your opponents is one of the most key aspects to playing online poker.  Playing to your strategies and countering that of the opposition is the name of the game. Hence understanding the mode of operation of player on your table is extremely critical to your fortunes.

Every successful poker players spends considerable time studying the personalities he or she is up against. The more you play and observe, the more characteristics you will pick up of your opponents on the table. This will help you anticipate the moves even before they are executed.

Hence, in this piece we will make an attempt to identity the different types of online poker players.

Tight players

Playing tight means keeping a close tab on the number of hands you tend to play. Basically, the guy who plays few hands is generally a tight player. Few hands could mean 10%-25% of the total hands being played on the table. Tight players too can be further divided into passive and aggressive players.

Loose players

Players that tend to be part of the action on most occasions are generally termed loose players. Here too there is a sub classification. Players who play too many hands and bet aggressively belong to the loose-aggressive category. The opposite, who play many hands but don’t back it up with strong bets are termed loose-passive players.

There is another category of online poker players – the maniacs. These are the trigger-happy guys on the table; playing hands they have no business being part of. These are loose players who don’t have a particular strategy in place and bet without any solid reason or logic. They can often be turn out to be spoilers at an online poker table.

Hence it is very important for you to place your opponents under these brackets and play accordingly.  If you are able to do so within the first few minutes of play, there is a high chance you’ll steer clear of trouble and make a lot of profits.

You are here: Home Blog

Newsletter

Subscribe to our Newsletter
Find us on Facebook
Follow Us
Google+