Simona Bostan

Simona Bostan

Simona is coming from a financial background, finishing her BA in Banking and Finance. She started to get into the Igaming World as a Customer Care Agent with Unibet in 2007.

Always seeking to optimize her work she left Unibet and joined Freespin Casino as an Affiliate Executive where she learned all the tricks of the trade.

With her move to B3W in 2010 she used her accumulated knowledge and designed a custom made Affiliate System for B3W.

She has a vast knowledge in SEO and Optimize Affiliate Marketing for Clients, bring new Affiliates to the Client, negotiate deals, motivate an existing portfolio of Affiliates, optimize and develop their performance to maximize player traffic, networking.

Study Shows Facebook Friends Can Make You Happy Or Sad

Latest research indicates that emoticons used in the Facebook posts by friends’ end up having a significant influence on the tone of our own status messages. An interactive tool to gauge the mood of friends’ updates and analyze what type of posts might lift your spirits uses scientific measure. The tool selects your top friends from a list of 25 people that you appear in photos or are tagged by.
The tool takes into account the behavioral patterns of the top 25 people in your friend list while discarding those that have updated their status fewer than 10 times in one year. The tool measures negativity and positivity of posts on Facebook. The app compares every word in a status update and eventually lists positive words like “hilarious” and “thoughtful”, and negatives words, like “disaster” and “pathetic.” 
The app does not take context into consideration and it also does not take sarcasm into account. The system used by the app is called Linguistic Inquiry and Word Count, and is founded by a researcher of University of Texas. The research suggests people post positive updates on weekends. Their mood shows a spike during vacations and holiday season. Similarly there is negative effect on status updates during rains and bad weather.

Mobile-Ad Network To Be Launched By Facebook

Social media giant Facebook is now planning to launch a mobile-ad network, as per news from sources close to this subject, which would permit the company to access its huge pool of information of users that would enable them to marketers to laser target the ads on various services. 
This network has been in the pipeline for many years and Facebook should announce it at their F8 conference that will take place at the end of April. The mobile-ad network will be released with a fixed number of ad partners initially and then will brand out to larger groups in the coming months.
Ad networks manage the engagement of ads on several mobile apps and websites. The social media company may turn out to be a dominant force in this area as they have a huge database of over a billion users already. The revenue from ads of Facebook has been growing exponentially but there is a small drop in the inventory of advertising due to there has been migration of a sizable customer based to mobile phones that are not very friendly with display adverting.
The social media company has been building the mobile-ad network in-house on its own instead of choosing to partner or acquire another network like Twitter that bought MoPub for mobile advertising.
Monday, 21 April 2014 07:39

LinkedIn Reaches 300 Million Users

LinkedIn Reaches 300 Million Users 

LinkedIn revealed last week it now has 300 million registered users, which is a big move up from 277 million members at the start of 2014. LinkedIn touched the 200 million-user mark in January 2013 that means the company has introduced an average of 6.6 million new users per month in the last 15 months. Linked makes use of the “engagement number” developed by comScore to gauge the active users. 
Kiran Prasad, the senior director of mobile engineering at LinkedIn said:
"The primary purpose of that is to just enable a larger and larger portion of our engineering workforce to be able to be mobile-enabled. If it takes five seconds for you to load the primary screen, that's like a huge chunk of your experience immediately gone. Especially in international environments where the carrier networks aren't super duper fast, speed is going to be literally one of our primary primary concerns for mobile."
LinkedIn has just launched their site in the Chinese language for China market.  This decision is aimed at harnessing greater leverage outside the US market. In total, 300 million users of Linkedin are based outside the U.S.  Apart from focusing on mobile, the company intends to improve element that elevates 300-million user base. With many apps now obtainable and more anticipated later this year, there's a high probability that its 400 million mark may be LinkedIn’s next target.

Facebook ‘Paper’ Users Reading 80 News Stories On An Average

Facebook has stated that customers making use of their news reading app “Paper” have increased manifold in the recent past. The social media giant said on Friday that on average users read almost 80 news stories by using Paper on Facebook. This product was built by Creative Labs team and was launched in January. There is no official number as to how many users have downloaded the app so far.
Paper comprises of several of Facebook’s core features like the messaging and News Feed. It also acts as an aggregator. This app compiles articles that users of Facebook have shared and it then divides these news articles into sub-sections like politics sports, arts, entertainment etc. Paper is available for iPhone only. The app however was not a firm favorite of the App store customers and slipped down the iOS rankings.
But the latest figures released by Facebook establish that users who did not previously make use of Paper are now making use of this app. The company intends to release more apps in this year. Some of them will be spinoffs of Facebook’s desktop platform or already existing features. On Friday, an update for Paper was released by Facebook, which, was aimed at making it simpler for users to find news articles from publishers. As per Facebook, news articles from publishers like Fox and Bloomberg can be read via Paper.

Zynga Launches FarmVille Game For Mobile Devices

Farmville 2: Country Escape
After the massive success of FarmVille on Facebook, Zynga now have plans of launching the franchise on mobile platforms. This has been announced immediately after the company got its new CEO in Don Mattrick. The new game will be called “FarmVille 2: Country Escape,” and it will be in the form of a mobile app. As per the news from Zynga, this app will incorporate all the features and user experience that was appreciated by users on Facebook.
This game will be released on iPhone, iPad and Google devices. It will be free to download but users will have to pay for extra items that let the users scale up the game more swiftly. However, there are some differences between the previous version of FarmVille and this latest one. Zynga has devised this game so that users of mobile devices who may not have played the game before on Facebook.
There was a FarmVille version released in 2010 for the iPhine but it was modeled on the version for desktop. The company stalled this after only two years of its launch. The major advantage of a mobile app is that players do not need the Internet connectivity to play the game. Also there will not be added stress of sending out requests to others to play the game.
General Manager, Jamie Davies said:
 â€œIt’s about creating new hits and new hits on mobile.”
The company believes this latest offering will be the core around which the new policy and strategy of the company will be devised. The company has not yet marketed this new product but they claim to have received positive reviews by those that have played and tested the game.

Almost Half Of Twitter’s Users Have Never Tweeted

A lot of new users are running to open Twitter accounts. We have seen a sharp decline in the popularity of Facebook but Twitter still remains a favorite. But the main issue faced by Twitter is that the users don’t tweet. A recent report has shown the fact the 44% of Twitters users haven’t even tweeted once. A company called Twopcharts provided this data. 
Twitter claims that they have 241 million monthly active users. The company policy states that an active user is defined as one where the user logs in at least one time in a month. They do not mention the act of tweeting to consider a person as an active user. The way Twitter works makes it very enjoyable for users to read about myriad topics even without tweeting themselves. Twitter helps users to read news in real-time and track all the latest developments as a part of their social network. Hence one does not have to be an active user to enjoy the experience.
But the company thrives on activity and content generation from users. An active group of users are the most valued customers of Twitter. Tweets, retweets, favorites and other actions boost the advertising revenues of Twitter. Hence they have made it simple for users to perform these actions by building a user-friendlier social interface. It looks as though accounts on Twitter don’t really reveal a lot. It may also infer that such users make use of this platform to harness news.
As per Twopcharts 30% of current Twitter accounts have sent 1-10 tweets. Only 13% of the accounts have sent more than 100 tweets. This also suggests the retention rate of users. It estimates 542.1 million accounts tweeted atleast one time after they were created. This brings out the fact that at least half of the accounts may have attempted to use the platform. Only 23% of those accounts have been tweeting in the last 30 days.

Twitter Integrating Features of Facebook Into User Profiles

Twitter is now clearly changing. The company has now allowed users to exercise more control on the new interface by including larger photos and tools that help in highlighting of tweets enabling others to see them. In a way, the user profile appears like that of Facebook. Information like display picture and bio are now moved to the left hand side of the page. The photo is bigger than before.
Opposite side of the page comprises of accounts that a user maybe recommended to follow and trending topics. Top of the page comprised of cover photo like that used on Google+ and Facebook. Before tweets appeared in chronological order on a users timeline, now they can be picked and pinned to the top to enhance visibility. This helps to slot the favorite tweets from the large heap.
A users “best” tweet will appear larger on the timeline. These tweets are the most re-tweeted, favorite or commented on tweets. This helps users to figure out the best content on the site. This will act as a guideline for users to understand the type of content that is being appreciated by fellow users on Twitter.
Twitter said in a blog post:
“Moment by moment, your Twitter profile shows the world who you are. Starting today, it will be even easier (and, we think, more fun) to express yourself through a new and improved web profile.”
Twitters news profile page for users is only compatible with desktops as of now. It will be rolled out in small groups in weeks to come. But new users will get the latest update to Twitter. There is no confirmation of an update for mobile apps as of now.
Saturday, 29 March 2014 19:43

Apple To Rollout Ethnically Diverse Emoji

Apple To Rollout Ethnically Diverse Emoji

On scrolling through Apple’s emoji, one can see 12 flags of different countries, hearts on 13 different forms, 58 types of smileys and 63 types of animals. Apple’s emoji even has two homosexual couples. However, when you want to look for a diversification of emoji that is based on ethnicity, there are hardly any options. This has now compelled the technology giant to offer a whole new set of emoji that will take diversification into account.
Katie Cotton, Vice President of Apple was quoted by MTV saying:
“Our emoji characters are based on the Unicode standard, which is necessary for them to be displayed properly across many platforms. There needs to be more diversity in the emoji character set, and we have been working closely with the Unicode Consortium in an effort to update the standard.” 
In typical Apple fashion, the company officials are being secretive and not specific about the date of a rollout for this update. This latest move from Apple after large number of Apple users and celebrities including the very popular and controversial Miley Cyrus complained about need for multicultural options for Apple emoji on Twitter and the Internet as a whole via petitions.
Tuesday, 25 March 2014 21:40

Facebook acquires Oculus VR

Facebook acquires Oculus VR

Mark Zuckerberg, the founder of Facebook just announced on the social networking platform, Facebook that they have acquired Oculus VR.
This is his statement:
'I'm excited to announce that we've agreed to acquire Oculus VR, the leader in virtual reality technology.
Our mission is to make the world more open and connected. For the past few years, this has mostly meant building mobile apps that help you share with the people you care about. We have a lot more to do on mobile, but at this point we feel we're in a position where we can start focusing on what platforms will come next to enable even more useful, entertaining and personal experiences.
This is where Oculus comes in. They build virtual reality technology, like the Oculus Rift headset. When you put it on, you enter a completely immersive computer-generated environment, like a game or a movie scene or a place far away. The incredible thing about the technology is that you feel like you're actually present in another place with other people. People who try it say it's different from anything they've ever experienced in their lives.
Oculus's mission is to enable you to experience the impossible. Their technology opens up the possibility of completely new kinds of experiences. 
Immersive gaming will be the first, and Oculus already has big plans here that won't be changing and we hope to accelerate. The Rift is highly anticipated by the gaming community, and there's a lot of interest from developers in building for this platform. We're going to focus on helping Oculus build out their product and develop partnerships to support more games. Oculus will continue operating independently within Facebook to achieve this.
But this is just the start. After games, we're going to make Oculus a platform for many other experiences. Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face -- just by putting on goggles in your home.
This is really a new communication platform. By feeling truly present, you can share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with your friends online, but entire experiences and adventures. 
These are just some of the potential uses. By working with developers and partners across the industry, together we can build many more. One day, we believe this kind of immersive, augmented reality will become a part of daily life for billions of people.
Virtual reality was once the dream of science fiction. But the internet was also once a dream, and so were computers and smartphones. The future is coming and we have a chance to build it together. I can't wait to start working with the whole team at Oculus to bring this future to the world, and to unlock new worlds for all of us.'

'Windows Azure’ To Be Branded As 'Microsoft Azure'

Microsoft will rebrand "Windows Azure", the cloud operating system to "Microsoft Azure”. This has been announced today, i.e. March 25 and will be effective starting April 3, which happens to be Microsoft's Build conference in San Francisco. 

It is a valid ploy by the management of Microsoft to rebrand given the fact Windows Azure isn’t necessarily all about Windows. Customers of Azure can also make use of Linux in virtual machines as a part of this operating system. Oracle databases and middleware can be run on Azure using Java, PHP, Ruby and Python as tools for development. 

From 2008, Windows Azure was called as "Red Dog," and at this time the message from Microsoft meant that Windows Azure was a cloud version of Windows Server. This philosophy has been at the heart of Microsoft's cloud messaging.

As of 2012, there was a bit of confusion as soon as Microsoft removed the word "Azure" from its portal of cloud billing. At that moment, the officials at Microsoft stated the company had no intention to carry out a rebranding exercise of 'Windows Azure'.


As on today, despite Windows still being critical to Microsoft, the organization is highlighting its not just Windows. Marketing officials at Microsoft are occupied to re-position Microsoft as a cross-platform software provider. Another example of this new brand positioning strategy by Microsoft is evident from their launch of Microsoft's Office on iPad suite, which is expected on 27th March.

You are here: Home Simona Bostan

Privacy Policy


Subscribe to our Newsletter
Find us on Facebook
Follow Us