iGaming Marketing Consultancy | Affiliate Marketing for iGaming
Wednesday, 07 December 2011 13:13


The online gambling industry has been growing at breakneck pace. It is evident the steady increase in the number of iGaming software providers, products, brands, affiliates and events. Revenue forecasts for the year 2014 by industry experts are mind-boggling. A new trend has been emerging, that of entrepreneurs and corporate houses investing in the iGaming industry in various capacities. Everybody wants a piece of the pie and why not!

Simka Consulting has positioned itself to be present at the heart of every iGaming trend. Our commitment to building, developing and sustaining iGaming products and brands is unmistakable from the array of product and services we offer to aspiring and existing brands.  

Simka Consulting believes in ideas and innovation. Building new iGaming brands is not possible without a product that end user like. Since everyone has a budget there is always the option to build everything from scratch or opt in for turnkey iGaming solutions; we are certain our clients will able to offer a product that has great demand in the market. Simka Consulting provides a variety of possibilities when it comes to turnkey solutions for every product, including: poker, casino, sportsbetting and bingo. 

Simka Consulting has a dedicated marketing team that works closely on a day-to-day basis with clients. Right from drawing up the initial marketing plan to ultimately running marketing campaigns on a daily basis. Our marketing solutions include affiliate marketing, search engine optimization, search engine marketing, social media marketing, media buying, and brand management. All these solutions comprise of our online marketing package.

Despite the monetary benefits of being a part of the iGaming industry, there is still uncertainty regarding legislation which is why a lot of companies want to set up their business in Malta, London and Gibraltar. Simka Consulting offers complete assistance existing businesses to move to Malta or set up a new business in Malta. From licensing to relocation, Simka Consulting will take care of everything.


Simka Consultancy believes in adopting a holistic approach while dealing with iGaming clients. We offer a complete online gambling package and we aim to fulfill all the requirements of our clients in terms of building and sustaining a credible iGaming brand.

Published in content
Wednesday, 07 December 2011 13:02


The term "marketing" is often loosely thrown around not only in iGaming but also across every vertical. Companies are willing to pay exorbitant amounts to marketers for devising campaigns in hope that it would ultimately generate leads or boost sales. Brand building and brand management are not always about just marketing. Hence so many high profile iGaming marketing campaigns fail. 

At Simka Consulting, we firmly believe that marketing stems from solid knowledge of the industry. Having worked for over a decade in the business puts our team in a unique position to understand the market demand and tailor our solutions precisely to serve that demand. Flexibility is the epicenter of all our iGaming marketing solutions. We understand the dynamics at work in different countries and continents especially in this business.
Simka Consulting's iGaming marketing solutions include:

Affiliate Marketing

We specialize in recruiting the best affiliates across products lines for clients. Our network of affiliates all across the globe will help you drive in traffic. We have a set of affiliates we closely work with that will immediately start promoting your brand. Our team of affiliate executives will closely work with your affiliate manager to structure the affiliate programs and manage all the affiliates. We'll help you make the best decisions. 

Search Engine Optimization

Our team of seasoned online marketers will help you alter you website to be found by online by your target audience. This is an alternate method to add a new revenue stream to your online gambling business. Players looking to find viable online gambling websites to play on should be able to spot you on the search engines. Simka Consulting will perform on page and off page optimization of your gambling website so you're found more often.

Social Media Marketing

Social media marketing is the need of the hour. Brands are now providing customer support on Twitter. Your iGaming brand should be visible and must possess a critical mass on all social media platforms. Our social media team will devise a campaign for your brand based on the target audience and the product : poker, casino, sportsbook and bingo, trading. Either we can take complete control of your social media campaigns are work in tandem with your in-house team. 

Brand Management

Building new and fresh content, press release syndication, blogging, building custom landing pages and designing gambling websites are some other online marketing solutions we provide. Most of our clients want us to manage these aspects of their business as well. Taking care of your brand as well as nurturing it is extremely crucial. Our team will manage leading online gambling forums for you as well as make sure the brand reputation in intact in the online media. 

iGaming Conferences and Events

Simka Consulting is an industry insider and we are therefore very well connected and networked. We believe in fostering long-standing business relations with the iGaming community, which will then benefit all the clients we are looking after. We can help set up meeting with important affiliates or brands that you would like to connect with or help set up formal business meetings to forge strategic alliances or mergers. We make sure that our clients derive the maximum benefits from our goodwill in the iGaming industry.

The list of operators working with Simka Consulting is good enough reason to believe that we'll help you make the best decisions because your brand is as important to us as it is to you. 
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